Browsing by Subject "Marketing strategy"

Now showing items 1-2 of 2

    • Article  

      Bulgarian consumers' perceptions of products made in Asia Pacific 

      Leonidou, Leonidas C.; Hadjimarcou, John S.; Kaleka, A. A.; Stamenova, G. T. (1999)
      Reports the findings of a study conducted among 135 Bulgarian consumers, examining their perceptions of products from five Asian Pacific countries. The most common source of information for evaluating these products was ...
    • Article  

      Guest editorial: Export marketing: Developments and a research agenda 

      Balabanis, George; Theodosiou, Marios; Katsikea, Evangelia S. (2004)
      Export marketing research over the last four decades has covered a number of theoretical and practical issues such as standardisation and customisation, export development processes, barriers to exporting, export performance, ...